Begin by adding the Otto pixel to your website’s header, which is a small code snippet that grants Otto SEO access to analyze your site’s structure and content. The Search Atlas Site Explorer Tool’s topical dominance tab helps you compare your website’s topical authority against competitors for specific subject areas. Simply enter your site and a competitor’s, and the Search Atlas Site Explorer Tool’s topical dominance tab analyzes and scores how well each site covers various topics, highlighting strengths and gaps. Additionally, the Search Atlas Site Explorer Tool’s topical dominance tab pinpoints content areas where your site is underperforming, allowing you to refine your strategy. Additionally, assess originality by running the content through a plagiarism checker to rule out duplication. Look for up-to-date information and flag outdated references, links, or time-sensitive statements for revision.

How to Automate SEO Audit Process Using Otto SEO?

Let’s face it, more than 70% of SEO campaigns / strategies are missold. Find out whether your budget, current strategy and efforts are going to meet the requirements to rank. You’ll get an unbiased, honest review of all current efforts and whether they are worth investing in. Browse our range of online SEO audits (all bookable through the website) – if you are unsure which is the right audit for you – fill out our form below and we’ll get in contact.

By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines. It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports. Before assessing the impact of your SEO audit, establishing a clear baseline is crucial. This snapshot of your website’s current performance provides the foundation for measuring progress. Your baseline should include critical metrics like organic traffic, keyword rankings, and conversion rates.

In order to avoid these negative consequences, it is important to regularly check for and fix any broken links on your website. Unfortunately, most search marketers only implement a link quality site audit after they’ve already been hit with a penalty. It’s easy to spot a penalty when it happens, especially if you keep a tight watch over the progress of your campaign. Your rankings will start to diminish for some or all of your keywords, and your organic traffic numbers will start to dip. In 2019 and beyond, visibility is one of the primary factors in online success. And if you want visibility, you must pay attention to the technical aspects of SEO and how Google, Bing, and other search engines rank websites and deliver search results to their users.

WooCommerce SEO

An all-too-common mistake is for inexperienced web designers to place text in images, without understanding that the text is nearly invisible to search engines. That said, even though Google can crawl several hundred links (or more) per page, there are still valid reasons to limit the number of options you present to search engines. A high number of links dilutes the link equity every link passes and can make it harder for Google to determine which links are important. In order for a link to be crawlable, search engines typically need an BHS Links tag with an href attribute.

• I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live).
• Morningscore also only integrates with Google, so you’ll miss out on data from users who prefer other search engines like Bing, Yahoo, or DuckDuckGo.
• By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines.
• A quick way to see if your links are crawlable (and followed) is to use the MozBar to highlight all crawlable links on the page, as demonstrated below.
• Because layout shift is really the important issue here, it’s best to run a speed audit of your site using something like Google’s Page Speed Insights, and see what your CLS score reflects.
• Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement.

SEO Success with KOA

To figure out if Google respects your user-defined canonical, Search Console is the best tool for the job. Use the Coverage Report of Search Console’s URL Inspection Tool to identify instances when Google chooses a different canonical than the one you selected. We could write many, many posts on canonicalization, and we have. Suffice to say, there are a few basic guidelines you want to keep in mind when thinking about canonicalization and duplicate content. In fact, this method is preferred because the URL Inspection Tool will help you complete other audit items on this checklist. Below, you can find an explanation of each audit point, along with recommended tools and techniques to examine each point.